When Stokes County, NC wanted to attract and retain more visitors, they knew that the first step would be a solid marketing plan and branding strategy. In response, we created an entire campaign complete with logo, tagline, icons, visitors guide and website. They are now gaining recognition as a destination for outdoor activities and their local arts culture.

I know how important photos are in telling your story. And isn’t that what marketing is all about...telling the story of your company, destination or organization? Choosing just the right image can make or break a marketing campaign. I can not only help you purchase and edit photographs, but I can come out and shoot them...as I did for the Rockford Road Weekend Itinerary.

As a new practice, May River Dermatology needed a way to reach potential patients and referral sources. But how? Based on the Marketing Plan that we created, a new logo and stationery were designed as well as print ads and direct mail pieces. Today, the practice is growing and they have recently hired additional staff.

Your brand is a living thing. To remain dynamic and relevant some design evolution may be required to breathe new life into it. Kids Count Pediatrics had been in practice for years but not getting the brand recognition they deserved. Through their new logo, print materials, website and billboards, we were able to generate internal and external BUZZ.

Pilot Mountain Pride is a Local Food Movement. Through their new website, as well as print ads and press kits, they are educating the community about the benefits of locally grown produce. They are also reaching out to more farmers who would like to participate in the program and finding new opportunities to market their produce.

I believe that the impact your marketing program has on the environment is another measure of its success. Ward Edwards shared that philosophy. Working with them for a number of years, I helped them replace many of their print materials with electronic solutions and provided eco-friendly printing options for the pieces they continue to print.